Ritmo for marketing teams

    Turn giving into growth and engagement.

    Your customers choose where your giving goes. Make it a reason to buy, to come back and to talk about you. Built to drive growth, repeat sales and brand loyalty.

    Book a demo
    A commuter with headphones on the trainA customer on her phone at a laundromatA customer enjoying a drink by the windowA customer smiling at her phone on the streetA customer outside a neighborhood shopA customer walking with a coffee after a workoutA customer laughing on a night out
    Everyday moments with the customers your brand reaches, ringed by the giving flywheel.

    Brands we've worked with

    Moncler
    Starbucks
    BNP Paribas
    PwC
    L'Oréal
    Drive growth

    A reason to buy, and a reason to come back.

    Build giving into checkout or let it unlock an offer. Measure what it does to conversion and basket size.

    Explore growth    Build loyalty

    Give members a reason to stay active.

    Turn points into a cause they care about. Give members something to value, use and talk about.

    See the customer experience    Build brand affinity

    A story customers take part in.

    Their choice, your branding, a result they can follow. Make your giving part of how customers feel about you.

    See the impact story

    Make your giving work harder.

    Your customers already care. Give them a way to act on it, and measure what that means for your brand.

    1 in 4

    Have already shifted spending away from a brand whose values didn't match theirs.

    Deloitte, 2024

    76%

    Want the companies they buy from to show purpose beyond profit.

    Porter Novelli

    +33%

    Engagement on cause-tied content versus standard brand content.

    IEG, 2024

    How it drives sales

    Built to drive growth. Designed for loyalty.

    1. Step 01

      A reason to buy now

      Let giving unlock an offer, or tie a purchase to a cause your customers choose.

    2. Step 02

      Bigger baskets

      Connect a giving amount to a basket threshold, then measure whether customers add more.

    3. Step 03

      Customers who come back

      Give members a way to use their points on a cause and follow what their giving did.

    4. Step 04

      They bring others

      Taking part is shareable in a way a mission statement never is.

    A purchase starts the loop. A choice builds affinity. The impact story gives customers a reason to return.

    What turns giving into growth.

    1. Put it where people can see it

      Most giving is built to be reported, not to drive growth. Bring it into the customer moments you already own.

    2. Let them take part, not just hear about it

      Your customers choose in your branding, in seconds. Then they hear what it did, with a reason to return and talk about you.

    Where it goes

    Built into where your customers are.

    Checkout, loyalty, a code on the pack or a campaign page. We build around the moments you already own, in your branding. Keep your discounts; make them the thing giving unlocks.

    YOUR BRAND
    ProductsStoresGiving

    School meals - live - 12 days left

    Fund 40,000 school meals.

    $24,180

    3,412customers

    24,180meals funded

    $40kbrand match

    Fund a meal

    No account needed. Every contribution reaches the nonprofit.

    $1$5$10

    $1 funds one school meal - source

    Fund 5 meals

    Giving now

    Priya gave $5 - "For tomorrow's lunch"

    Marcus gave $10

    School meals

    Current project

    School meals

    24,180 meals funded

    Clean water

    Customer vote

    Clean water

    31% of votes

    Replanting trees

    Published update

    Replanting trees

    8,200 trees planted

    Every figure links to its sourceDesigned and run by ritmo

    What your customer sees

    Here's the bit your customer actually touches.

    Make it their choice - a few causes they care about, picked in ten seconds.

    Food · verified filings

    A week of fresh produce for one family

    $0.84

    Animals · verified filings

    One more night of shelter for a rescue

    $0.62

    One tap. Back to their order.

    How it works

    Build your strategy with us.

    From the growth objective to the customer experience and the result, we work alongside your marketing team.

    Get a demo
    1. 01

      Growth strategy

      Start with your objective: sales, repeat purchases or active loyalty members.

    2. 02

      Cause selection and due diligence

      Registration, filings, unit costs and a source on every project.

    3. 03

      Customer activation

      A choice at checkout, an offer giving unlocks, points to a cause or a code on the pack.

    4. 04

      Measurement and reporting

      Agree the measures upfront: sales, repeat rate and brand affinity. Use a holdout where you want a sales number, and see the result either way.

    5. 05

      Story and content

      Show customers what their choices funded, with branded content built from sourced outcomes.

    The impact story

    What your customers' choices drove.

    $8,400 in the fundfrom 310 customer choices over one activation, split 58% / 42%.

    Students in a classroom taking part in the mentoring program

    Here in the US · 58%

    A girls' education nonprofit, New York

    $4,870

    12 girls

    in a year of mentoring and leadership sessions

    3 workshops

    on money, careers and starting a business

    A child writing at a school desk in a community school

    At the source · 42%

    A school program in coffee-growing communities

    $3,530

    9 scholarships

    for girls in farming communities

    1 term

    of school supplies for a community school

    Illustrative example. Each nonprofit reports what the funds did in its own figures, and every published number is sourced back to a filing - so the story you tell your customers is one you can defend in the board deck too.

    Fresh produce funded through a verified organization

    Verified filing

    Sourced, every time.

    Trust

    Registered, checked, and traceable.

    • Registered 501(c)(3) organizations only, screened against US government watchlists
    • Checked again at payout, not just at selection
    • Every dollar processed and disbursed by Givinga Foundation. Ritmo never holds it
    • Every published figure sourced to a filing

    A customer story backed by sources, so your marketing team can share it with confidence.

    We talk to your legal team early and build around your existing customer journey.